Editing is story telling. Everything is a story. The human mind learns more efficiently when the information is embedded in a solid story. Whether a feature film, an industrial video or a music video - story tleling matters!


I have been telling stories since I was a child and have edited everytihng from 8mm to 35mm film (back when we had to cut and tape the film together) to analog video (dealing with generation loss) to Non-linear ediitng systems.


While computers have made editing somewhat faster - the storytelling must always be solid. Computers have made editing faster the art of storytelling remains the same.